SEO copywriting – writing content with the goal of increasing “hits” on your website by search engines – is very different from regular copywriting, but reader-friendliness should be the goal of both. In essence, an SEO copywriter will take an already original bit of writing and then they will make minute alterations that will allow the search engines to find it easier. There is a very heavy use of keywords in this writing. SEO copywriting involves more than just adding a lot of keywords and similar words to your content. You don’t ever want to just stuff your sentences with keywords or you’ll get punished by the engines for overusing your keywords. Because of this, the SEO copywriter needs to focus on the “density” of keywords in the content he is enhancing. SEO copywriting differs from the regular copywriting in one major way – it is written keeping in mind both the visitors as well as the search engines.

Since search engine copywriting is all about writing keyword oriented content for the web, you have to make sure you properly research and analyze your target keywords that apply to your business using keyword research tools. Using un-targeted keywords or keywords with a lower demand will affect your ranking. You can use your chosen keywords in appropriate places such as headline or the title of your article. Since the majority of the readers decide if they want to read your content by looking at the headline, it should be attention grabbing. Search engines use the first few lines of articles as the content description, therefore, using your keywords at the start of the body is wise placement.

One of the key components of making your SEO copy successful is your choice of keywords. You need to spend a considerable amount of time to find the right key phrases to optimize your webpage. As you begin writing your copy, remember to scatter the keywords throughout your text; don’t load up just the first paragraph. Don’t try to weave in too many keywords, focus on having 2 to 3 primary keywords for your copy. Apart from this, you also need to concentrate on the how frequent the keywords occur during your copy. Some marketers have actually determined that 3% is the best possible density of keywords in copy. But this is just a basic outline; don’t try too hard to maintain the 3% ratio. Just keep in mind that your copy is not just for the search engines, but it’s also going to be read by people – it has to sell. You won’t do your copy any favors by trying to shoehorn in keywords that make it jarring and unnatural. One approach is to write your copy first so that it flows; then add your keywords where they best fit in. If you don’t want to sit there and count your keywords, there are tools available for free use online that can check your keyword density for you.

Subheadings and side headings are also good choices for keyword placement. Doing this makes it easier for readers to explore your article while giving it a more SEO friendly look. Do not repeat the same keywords over and over in your articles; use synonyms, similes and related words instead to make the same point. It could very easily be interpreted as spam if you reuse the keywords too much. An appropriate ratio tends to be 100:1, using one keyword for every 100 words of written content. A critical factor that many people forget taking care of is, proof reading. After finishing the first draft of your content, always go back and proof read it. In doing so, you prevent any grammar or spelling errors from hurting your content. And also makes sure that the flow of the content is smooth. Articles that are poorly written and full of errors make you look unprofessional to your audience.

If you really want your SEO efforts to succeed, then you’ll need to work on quality content as well as good solid SEO. If you are successful at writing a powerful copy with a potent combination of keywords, you’ll be able to create a web page for any topic you select that will have a high rank on the search engines. Just keep working at it and bet sure you select the keywords that best describe your business or its products and services.

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