What is Search Engine Friendly Content?

Although you may think it is about stuffing your website with target keywords, it isn’t. In fact, you may find that you could fall foul of the search if you do this. What you need to remember is that you need to write copy that not only spiders will look at, but also human beings will as well. What is the point of having a site that is highly ranked, yet none of your visitors can understand?

So it is vital that your site is user friendly to both your visitors, as well as search engine spiders.

First of all you need to answer the following questions:-
1. What is your site for?
2. What does it do?
3. What do you want your visitors to do when they reach it?
4. Would you like them to spend money when they get to it?
5. Or are you just providing them with information?

So you need to remember these, as they will have an impact on the copy that you write for the content of your
site. So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while
more lengthy essays will only drive them away. But if you are selling a service or product then you need to make your site look interesting. Provide as many calls to action as you can, and not just provide them with an online
price list.
So remember that you are trying to attract the search engines, but your site should be designed first and foremost for human readers. As long as a site has been designed well with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.
Just like a visitor to your site reads the copy on your page in order to figure out what you have to offer, so does a
search engine. So when a search engine is looking at your page, they are looking for keyword phrases in your copy
(Content).
Below are provided a number of tips which should help in your SEO using the content on your site.

1. You should have at least 200 words of copy on each page of your site. Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where you are able to. Generally speaking, once you surpass 1,000 words, the search engines will pretty much stop looking…so no need to get too long, unless the desired action you want from the visitor requires it. This text, wherever possible, should include your most important keyword phrases, but should still remain logical and easy to read by visitors to the site.
2. Ensure that you use the phrases which you have used in the other tags on the pages during this part of the
optimization process.
3. Add additional copy filled pages to the site, such as how to articles, tips or tutorials. Not only do these types of pages help with SEO, but you may find that other sites will link to yours.
These tips should not be ignored, as optimizing your page copy (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.

 Remember is that Search Engine Optimization does not need to be complicated. What you should do is make sure that each and every page of your site is a unique entity, and needs to be treated in the appropriate manner where SEO is concerned. Below we provide you with some guidelines which should help you achieve your desired SEO results.
Get the Keywords Right
It is important that you make sure the selected words you use meet your marketing criteria. So do not pick words
which are too general. Using words that are more specific will result in a higher ranking for your site. Also, it is
important that you choose words which are suitable to your site. For example, you will find that “optimizing search engines” and “search engine optimization” have completely different rankings.
Include keywords in your Page Titles
Unfortunately, a lot of people will use either inappropriate names or their company name in the page’s titles. So it is important that you include the appropriate keywords in your title, as that is they way people carry out searches on the internet.
Inclusion of keywords in your Title Tags and Meta Tags
It is vital that, for each page of your site, you include the appropriate keywords within all the page’s tags. Also, take
time to go over the Meta description that you use. You should make sure that any description you use is alluring
and interesting to those who are visiting your site, and include keywords within it wherever possible. There are
many search engines around today which use the Meta description as the thing that will be displayed in their
search results.
Keywords in Content
It is important that you make sure you include keywords in the content of your site as well. But do not over do this, as too many will result in your page being discounted by the search engines. Using these basic guidelines in relation to keywords in relation to search engine optimization and you will find that your site can not help but be affected in a positive way.