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Posts tagged Site promotion
Improving Your Rankings in The Search Engines With These SEO Copywriting Tips
Apr 21st
SEO copywriting – writing content with the goal of increasing “hits” on your website by search engines – is very different from regular copywriting, but reader-friendliness should be the goal of both. In essence, an SEO copywriter will take an already original bit of writing and then they will make minute alterations that will allow the search engines to find it easier. There is a very heavy use of keywords in this writing. SEO copywriting involves more than just adding a lot of keywords and similar words to your content. You don’t ever want to just stuff your sentences with keywords or you’ll get punished by the engines for overusing your keywords. Because of this, the SEO copywriter needs to focus on the “density” of keywords in the content he is enhancing. SEO copywriting differs from the regular copywriting in one major way – it is written keeping in mind both the visitors as well as the search engines.
Since search engine copywriting is all about writing keyword oriented content for the web, you have to make sure you properly research and analyze your target keywords that apply to your business using keyword research tools. Using un-targeted keywords or keywords with a lower demand will affect your ranking. You can use your chosen keywords in appropriate places such as headline or the title of your article. Since the majority of the readers decide if they want to read your content by looking at the headline, it should be attention grabbing. Search engines use the first few lines of articles as the content description, therefore, using your keywords at the start of the body is wise placement.
One of the key components of making your SEO copy successful is your choice of keywords. You need to spend a considerable amount of time to find the right key phrases to optimize your webpage. As you begin writing your copy, remember to scatter the keywords throughout your text; don’t load up just the first paragraph. Don’t try to weave in too many keywords, focus on having 2 to 3 primary keywords for your copy. Apart from this, you also need to concentrate on the how frequent the keywords occur during your copy. Some marketers have actually determined that 3% is the best possible density of keywords in copy. But this is just a basic outline; don’t try too hard to maintain the 3% ratio. Just keep in mind that your copy is not just for the search engines, but it’s also going to be read by people – it has to sell. You won’t do your copy any favors by trying to shoehorn in keywords that make it jarring and unnatural. One approach is to write your copy first so that it flows; then add your keywords where they best fit in. If you don’t want to sit there and count your keywords, there are tools available for free use online that can check your keyword density for you.
Subheadings and side headings are also good choices for keyword placement. Doing this makes it easier for readers to explore your article while giving it a more SEO friendly look. Do not repeat the same keywords over and over in your articles; use synonyms, similes and related words instead to make the same point. It could very easily be interpreted as spam if you reuse the keywords too much. An appropriate ratio tends to be 100:1, using one keyword for every 100 words of written content. A critical factor that many people forget taking care of is, proof reading. After finishing the first draft of your content, always go back and proof read it. In doing so, you prevent any grammar or spelling errors from hurting your content. And also makes sure that the flow of the content is smooth. Articles that are poorly written and full of errors make you look unprofessional to your audience.
If you really want your SEO efforts to succeed, then you’ll need to work on quality content as well as good solid SEO. If you are successful at writing a powerful copy with a potent combination of keywords, you’ll be able to create a web page for any topic you select that will have a high rank on the search engines. Just keep working at it and bet sure you select the keywords that best describe your business or its products and services.
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Learn 4 Helpful Affiliate Marketing Tips
Apr 21st
As enormous as the affiliate market is, it’s hard not to find an opportunity that captures your attention. There are literally thousands of affiliate programs available that you can promote and take advantage of products people are looking to buy. Just last year over $2 billion (yes, that’s a 2 followed by 9 zeros) was paid out to affiliates worldwide for their promotional activities. That should give you a visual picture of just how big the industry is. So, why not get your own piece of the action? It doesn’t matter if you’re a new affiliate or an old one who has loads of experience; your goal is to pull out as much cash as possible from selling affiliate products. The pool is big, it’s got many fish to catch, and it’s up to you how you plan for the big catch. The following 4 helpful tips will give you an understanding of what to keep in mind when working with affiliate programs and how to be successful with those.
1) Begin a Blog- Begin blogging about something you are really interested in. You can start on the path to affiliate success with this kind of blog, because you are making money while doing something you love. There are free blogging platforms available, such as Blogger.com, and you can then turn your blog into a source of revenue by using Google’s CPC affiliate program, Adsense. The great thing about this is that it will drive business and help you start making money even though you are not doing any actual selling. You just have to compose a blog with keywords that people use and when more and more traffic comes to your site, you will make money when they click on the ads placed there by Google. The more clicks you get, the more money you make. It really is just that simple.
2) Focus on Quality Content – Always, always, develop content that is of high quality. This is an important element in the art of pre-selling. The more successful affiliates show all the information to the customer that they need in order to make a decision. Whenever someone searches the Internet for an item, the number one thing they are looking for is valid and useful information. They want to be sure that they have all the information they need to make an informed, intelligent decision. No one Googles a keyword looking to buy something, most do to find further information. So you have to give away enough info before getting your prospects to turn into customers.
3) Healthy Competition Helps – Remember that selling affiliate products does not require you to reinvent the wheel. Instead, you are going to put your efforts in a proven market and fill in the gap between the buyers category and the sellers. Take part in active established markets where you see many buyers and sellers already in. By doing this you gain some insurance that your time and energy are not for naught.
4) Patience Pays Off – affiliate marketing is not a simple venture, don’t be in a rush, perseverance and time will get you to the top. The climb can be extremely tedious, especially since you don’t get that top view. When you finally reach it, you will be able to look out and see everything that you have worked diligently for so that you could make it this far. With affiliate marketing, you might not do well all the time, but you can’t quit. Don’t give up. They are only a couple of obstacles blocking your way to the top. It is also important to think before you do anything. While you know that you’ll make mistakes, having plenty of knowledge ahead of time can help you to avoid some pitfalls and mistakes, and make your climb a little easier. Get your hands on a free ebook or course available online and get started.
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Social Bookmarking And How It Can Benefit Your Business
Apr 20th
Social bookmarking has spread far and wide across the Internet these days and has become one of the growing trends. There have been a multitude of changes the online world went through with the advent of Web 2.0. Communication over the web is now a whole different ballgame than simple e-mails. Playing a big part of this change is social bookmarking; it is now easier than ever before to find the new popular trend online or stay updated with any number of things at once thanks to social bookmarking.How can this help you and your Internet marketing?In what way does it assist your Internet business in gaining market share?
If you want to make money, you have to get your web business recognized. Developing a good quality website, and on top of that putting a great deal of cash into getting it to a professional level, will not provide good results for those who do not receive specific visitors. So, it is better to concentrate 99% of your efforts on converting that traffic. Social bookmarking is one of the best advertising methods that can be relied upon for results.You get a great deal of exposure on these websites which generates the kind of quality traffic you need. For many marketers, social bookmarking happens to be a boring and time consuming task. They just don’t want to put forth the effort needed to develop it. Their lack of motivation is your gain, as it is a great opportunity to employ this method and enjoy the benefits from it! The possible amount of traffic to be had is vast, as social bookmarking sites have grown in popularity over the last several years. Professional marketers have started to add social bookmarking marketing to their cache of ideas. Keep reading to find how you can personally take advantage of the aid social bookmarking can be to your business.
The first and foremost facet which influences your top site placement rank with the search engines is the incoming links. If you have lots of relevant incoming links to your site, then it will obviously boost your rankings. Thus the greater number of backlinks that you set up will get you a better placement with the search engines. Your website link and all the associated content travels with it, as you begin publishing your bookmarks around the Internet, and as they migrate. If they like your website enough, then individuals who see your bookmark can simply click on it to get to your site. This builds up a possible chance of increasing the numbers of links in 24 hours, and thereby boosting up your search engine rank placements significantly. What’s more, the backlinks you get from these sites are worth their weight in gold thanks to the high page rank of the sites themselves.
Social bookmarking sites are able to yield you more benefits than simply having your site indexed. The traffic produced thanks to having your sites listed on social bookmarking sites will benefit you greatly. If an Internet user is looking for something specific they will likely visit a social bookmarking site, with this in mind those people who find your site thanks to bookmarking will no doubt be interested in what you have to offer. If they stumble across your website this way and you have helpful content on your site, you can be sure they will visit and recommend it to others.Such advertising has become known as viral – it literally spreads like a virus; this is one of the biggest benefits to using social bookmarking sites. With the right tags categorizing your site you can be sure that the traffic that does find its way to your site is targeted and of good quality.
Social bookmarking sites are a huge benefit for people who market via the web; they help create backlinks, target visitors who are truly interested in your site, and help improve search engine rankings. Start using social bookmarking sites for your business today, you will wonder how you managed before them!
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Find Out How You Can Use attraction Marketing To Promote Your Business
Apr 20th
What comes to your mind when you think about “Attraction Marketing”? If not, you will. The term has become the new buzz word in online marketing because it can produce fantastic results for those who know how to implement the technique. In simplest terms, attraction marketing is presenting your product in the most positive of ways to those you hope will become customers. Typically, in many of today’s business, the focus is most often put on obtaining a single sale. With Attraction marketing, however, value is placed on cultivating a customer base that will stay loyal to you for the life of the company. If the customers come to you, you will be able to enjoy far lower costs. Besides the reduction of expense, attraction marketing techniques give you what you need to show your customers respect in the most important ways so that you can produce sales with less effort. This is done by selling to people in a very positive way, instead of making them feel like a victim. Attraction Marketing taps the universal law of positive energy that helps you to succeed in all your goals. In the course of this article, we will examine the best ways for you to start using attraction marketing in order to achieve the outcomes you desire.
Easily one of the most important facets of any internet based business should be to deliver real value to the customer. However, many people lose sight of this as they are more interested in easily attainable achievements in favor actually building value with the customer. Attraction marketing will work wonders, but you do need to have some insight on giving a beneficial proposition to customers. No matter who it is you are dealing with, if you offer no benefits to your customers they will have no reason to make initial or return business with you. You should be intimately familiar with your target market and be aware of what they really need. Make them mental shift from “selling” what the customer needs to “giving” the customer what he needs. Then your customers will believe that you are really true enough to help them and give to them instead of just trying to get from them. As you set and reach your goals, a positive impression will go far. When you focus your energies on delivering quality you will find you’ve will leap ahead of your competition in a number of ways. There are many different things to take into consideration about your site but from top to bottom your site should show what sorts of benefits you can offer and allow your customers to see how you operate.
One of the first rules of attraction marketing is to deliver value. Though it may be costly, by providing value to your customers, you will begin to see that it will not be difficult at all for you to establish new connections and find brand new customers. You are in a business so you’re obviously looking for a way to generate profit. There are times when you need to realize that giving a great deal to someone can be more valuable than the money you lost. Making sure that you’re honest and open about your goals will ensure that you can increase the sales your company does through the Internet. You will make your business recognizable and your customers will have respect for you as you prove you’re offering them a worthwhile product or service. What you say online has an undeniable impact on your advertising efforts. Publishing materials that people need and seek out will ensure that your advertising strategies are effective. You need to also make sure the website is easy to navigate and provides information that is helpful. You don’t want your visitors to feel confused, or like they’re being lead through a maze that never ends. You should make sure they can easily find the information that they are seeking. Along with creating value, you have to create an experience. For example, people who purchase an iPod don’t do so because it’s advanced technology, but because they want to experience whatever it is they see other people doing.
Setting yourself apart from the crowd means that your your web page needs to be unique. You don’t want to go out and grab a free page layout and put this up for your site. You should get help from an experienced designer to create pages like blogs. Not only will you be viewed in a new light by your customers, you will be seen as a professional with a legitimate business. Through being original, you will carve out a place in the online business world of your own. You should stay authentic so you don’t blend in with your competitors. This principle is one of the most important for attraction marketing, but it’s also the one that’s most often ignored.
These days, more and more people are sophisticated about web business, and they know quality when they see it. The key to Attraction Marketing lies in the level of quality and value that you add to your products, services and merchandising. Give your consumers a peek into your passion for your business by incorporating your personal identity into the professional appearance of your website. Have a good balance as far as your marketing goes so that you build a brand along with building relationships.
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